Brands and the Podcast Revolution
Here's a little something I published in April 2017 for Fresh Air Production's blog. I'm excited to be working with loads more brands and businesses to make amazing, standout content in 2018! BRANDS AND THE PODCAST REVOLUTION April 19, 2017 National organisations and brands are taking advantage of podcasting content for strategic and marketing initiatives We've all lived through more digital revolutions than we can remember. Today, around 71% of UK adults own a smartphone, and we're free to go about our lives snapping photos and videos, uploading them with accompanying punchy captions in seconds. In fairly recent memory, digital cameras were a novelty, the internet was a sort of weird, dial-up underworld, social media was MySpace, and Apps and filters were something different altogether. There's a rough pattern to the evolution of this consumer tech: First comes the innovation, then the early-adopting consumers and investors, then better te